You've proven the model. Now you need the system that runs without you.
Infinite Practice Growth is the operating system we build and run alongside your practice — a Command Center to see where growth is coming from, a content engine that keeps you visible every week, and proprietary AI tools built specifically for physicians. A dedicated growth team, not another piece of software to figure out.
Built by Drs. Marissa Caudill & Mona Sodhi — two physicians who did this in their own practices first, then helped dozens of doctors do the same. Not an agency. Not a vendor. Colleagues who've sat in your chair.
Do the work for 12 months and you don't see at least a 2× return on your investment? We keep working with you — three more months, at no cost — until the system delivers. Full eligibility terms apply.
Six figures and ready to reach seven, and tired of being the bottleneck for every decision. You don't need one more tool — you need a system that shows you exactly where growth is coming from, and a team that helps you run it.
Three phases: built fast, then run with you every month.
This isn't an open-ended promise of "weekly calls forever." It's a structured path: two fast-moving build phases — then an ongoing partnership that keeps compounding.
Technical Foundation
We set up your integrations, import your patient list, build your Brand Suite — Brand Voice, Ideal Customer Snapshot, Website Copy Generator, and Founder Story, plus your discovery interview — and either optimize your current site or customize our 5-page template, with a link-in-bio page. Weekly 30–60 minute calls keep it moving.
Lead Gen & Automation
Your interactive lead magnet, new patient journey automation, and your opportunity and referral pipelines — built and live. Weekly 30–60 minute calls to get it done.
Command Center
Monthly 60-minute strategy calls, pipeline optimization wired to your KPI dashboard, and 6 design credits a quarter — 24 a year — to build new offers, funnels, and assets as you go.
Phases 1 & 2 run 8–12 weeks together, with weekly 30–60 minute calls. Phase 3 is ongoing, with monthly 60-minute calls.
Your monthly content engine
Every month, Infinite Practice Growth includes a complete content system — written in your Brand Voice, built around what your own patients are actually asking about, and delivered on a consistent weekly rhythm so your practice shows up everywhere without you lifting a finger.
Delivered on the 15th, with a 7-day review window for your edits and feedback. Content rotates through Myth-Busting, Reframe, and Patient Success Story formats — one blog, five social posts, and one newsletter every week, all in your voice.
Every tool below was designed by doctors who needed their own messaging to actually reach the patients they were trying to help — not a generic marketing template.
Brand Voice Profile
An AI-built profile of exactly how you sound — so every blog, email, and post reads like you wrote it yourself.
Ideal Customer Snapshot
A living picture of the patient you're trying to reach: their language, their objections, and what actually moves them to book.
Reviews, Automated
Our AI-powered automations boost your Google Business Profile — the single biggest factor in your local SEO.
AI Content & Follow-Up Engine
The system behind your content calendar and lead follow-up — built for AEO as much as SEO, so your practice shows up when patients ask AI tools for a recommendation, not just when they search Google. It also tracks what your ideal patients are actually talking about right now, so your content responds to this week's conversations — not a keyword list from six months ago.
This is the same technology stack we built for our own practices before we built it for anyone else.
Let's talk about the investment — honestly.
You're not buying software. You're getting a Command Center, a content engine, and a growth team that holds you to the numbers. Here's the comparison that actually matters:
Add it up, using the numbers above:
One year. One team. A Command Center, a $3,000/month content engine, and proprietary AI tools built by physicians — backed by our 2× ROI guarantee.
I'm Ready for the Annual Plan + 2× Guarantee →
- Technical foundation: domain migration, payment processor integration, social media and calendar integration, and your patient list imported
- Your website optimized, or our 5-page template customized for you, plus a link-in-bio page — with one round of revisions
- AI receptionist set up for your practice, with one round of revisions
- Your interactive lead magnet and new patient journey automation, with one round of revisions
- Content engine calibration — built from your Brand Suite profiles and discovery interview, plus your brand assets (logo, fonts, colors)
- Custom automations & calendar setup built to fit how your practice actually runs
- Runs 8–12 weeks together, with weekly 30–60 minute calls
- 4 blogs + newsletters every month, written in your Brand Voice on what your patients are actually asking
- 4 blog promo posts, so every blog drives traffic back to your site and your list
- 8 carousels + 12 reels every month, rotating Myth-Busting, Reframe, and Patient Success Story formats
- A 7-day review window each cycle for your edits, feedback, and reel footage before everything is scheduled
- Your first month of content delivers once your Brand Suite and discovery interview are complete and calibration is done — as early as month 2 if you move quickly, then every month after for as long as you're a member
- Monthly 60-minute strategy calls to review your numbers and optimize toward growth
- Pipeline optimization — custom automations at each stage, dollar values assigned and connected to your KPI dashboard, and UTM tracking so you can see where leads come from
- 6 design credits a quarter — 24 a year. One credit = one landing page or one-page funnel for an event or offer (including the confirmation email), one automation of up to 3 emails or SMS, one print piece (flyer, brochure, one-page guide, postcard, or signage) with up to 5 images and 500 words we write, or one designed email or newsletter with up to 3 images and 300 words we write. One round of revisions included.
- Unused credits roll over one quarter, so a slow month doesn't cost you
- Additional CRM pipelines at no credit cost, as your business adds service lines
- Custom builds — multi-ticket events, multi-step funnels, branching automations — scoped and quoted up front before any work starts. Courses and membership sites are quoted as separate projects.
- First draft within 10 business days of your approved Build Brief, with up to 2 builds in progress at a time
- Brand Voice profile — an AI-built model of how you sound, so content reads like you wrote it
- Ideal Customer Snapshot — a living picture of the patient you're trying to reach
- Reviews, automated — AI-powered automations that boost your Google Business Profile, the biggest factor in your local SEO
- AI content & follow-up engine — built for AEO as much as SEO, and tracks what your ideal patients are talking about right now, not a stale keyword list
- Unlimited AI Employee access — conversation AI, voice AI, reviews AI, and content AI
- Growth Mastery — small-group business strategy and mindset coaching, alongside other growth-minded practice owners, from day one
- VIP Support — direct chat access to our team for any support issue, with a 24-business-hour response time
- Team training with creation and storage of your SOPs — so your practice grows without depending on you for every answer
- $200/month recurring wallet credit to cover SMS, phone, premium workflow, and domain charges
